On September 21, Samsung announced today that "Samsung Z Flip 4 and Z Fold 4 have created new sales records that surpass the previous generation of products in major countries around the world."
It is reported that the sales volume of these two mobile phones in the Indian market is 1.7 times that of their previous models and 1.4 times that of Southeast Asia; The sales volume in the Indonesian market is twice that of its previous models; Its sales volume in Oceania is 1.7 times that of its previous models. The sales performance of Brazil, Mexico and other major Latin American countries is about 1.5 times higher than that of the previous version. Overall, the performance of this generation of aircraft is very good.
At the recent "IFA 2022" press conference held in Berlin, Germany, Benjamin Brown, general manager of Samsung's marketing team, said that the initial shipments of Samsung Z Flip 4 and Fold 4 had doubled compared with last year. The proportion of global sales of Z Flip 4 and Fold 4 is 6 to 4, indicating that the performance of this generation of Fold is better than that of its predecessor. Because the sales ratio of Flip 3 to Fold 3 is 7:3.
In terms of color selection, the graphite color of Z Flip 4 is generally popular, but in Southeast Asia and other regions where the Korean Wave is strong, the popularity of purple is still high. For Z Fold 4, the sales ratio of Kongshan Green, Platinum Turquoise Black and Cloud Pink Gold is about 4 to 4, which is applicable to almost all regions.
As of the 21st, Samsung has launched products in 127 major markets, including South Korea, the United States, Europe, Southeast Asia, India and Central and South America. Following Japan on the 29th, it is now scheduled to complete the first launch of all markets in some countries in the Middle East and Africa in November.
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